Fendi to launch men's fragrance
Fendi is set to launch a men's fragrance.
The yet-to-be-named scent is believed to hit shelves this summer.
Music producer Mark Ronson is said to be the face of the perfume.
According to WWD, the uber-cool musician has already been shot for the fragrance's advertising campaign.
Fendi is also returning to the male fashion market.
Having focused on luxury women's designs for the last three years, the Rome-based fashion house will unveil its first male collection since 2008 at Milan Men's Fashion Week, which started today. The new male fashion offering has been designed by Silvia Fendi.
Versace opened the sartorial event with their pre-Fall/Winter 2012-13 collection before next season's main ready-to-wear shows begin tomorrow, commencing with Dolce & Gabbana, Burberry and Roberto Cavalli.
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