Fergie plans to donate funds from the sale of her cosmetics line to benefit "really important" charities.
The Black Eyed Peas star will launch the new Perfect Pout V.I. Pink lip colour she developed with Wet n Wild today.
The shimmery pink shade will benefit the American Foundation for AIDS Research (amfAR) with 50 cents from each $3.49 product sold going to the cause.
“For me, it was really important to have a charitable component to my cosmetics line,” Fergie told WWD. “I did the MAC Viva Glam campaign [in 2008], and I was very inspired by the cause and motivated to do something myself. Wet n Wild has been amazing, and we’ve really pushed this forward and embraced it with open arms.”
To coincide with the product launch, Fergie has invited her Twitter followers to Times Square in New York City this morning.
During the event the singer will help make over three Good Morning America viewers. The beauty will use the cosmetics from her CenterStage colour collection to transform the selected members of the public.
“We really wanted to include social media with this,” Fergie said. “We’ll select three winners and feature the makeovers on live television and on social media. [This cause is] very close to my heart.”
The pregnant pop star was named beauty ambassador for the American cosmetics company last year. As well as her make-up line, Fergie has been keeping busy working on her fragrances with Avon. Her latest scent for the brand is Viva, which she described as "very fresh, clean and crisp".
She plans to branch into more product categories in the future, but says her immediate priority is her new arrival.
"I have my hands and plate full now,” Fergie laughed. “Being pregnant, it’s great to do a lot of work from home. I do it being comfortable and not worrying about hair and make-up. As far as what I’m going to do when the child comes? I have no idea what I’m going to tell you.”
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