Frida Giannini: Stylish eco designs are possible
Frida Giannini wants to show people don't need to "compromise design" in order to be environmentally friendly.
Colin Firth's wife Livia has been campaigning for sustainability and fair trade in the fashion industry for years. She has been wearing eco-friendly dresses when attending showbiz events over the past two seasons.
Livia has enlisted the help of top class designers to promote the cause, which Italian Vogue editor-in-chief Franca Sozzani blogged about yesterday.
Creative director of Gucci Frida is one who is getting involved.
"Livia's passion for the mission of this project is infectious," Frida told Vogue.com. "We all have a collective responsibility towards future generations to minimise our impact on the environment and through this initiative we can hopefully show that you don't have to make any compromises in design and creativity when working with environmentally friendly materials."
Other fashion creatives supporting the cause are Tom Ford and Stella McCartney.
They have agreed to create an original red carpet dress according to GCC standards that Livia can wear to the Golden Globes and Oscars.
Other elite designers participating in The Green Carpet Challenge are Giorgio Armani, Paul Smith and Alberta Ferretti.
Tom Ford said that he is looking forward to creating an "iconic" and "ethical" red carpet dress. The designer explained that sustainability has been at the core of his design house from the start.
"Livia is a close friend and I am thrilled to be working with her on her Green Carpet Challenge, a cause very close to her heart," he said.
Green Carpet Challenge collaborator Giorgio Armani is also very supportive of her work.
The Italian fashion legend will also be designing a gown for the campaign.
"Livia's enthusiasm and dedication to this cause have been very inspiring for me. Awareness for the environment is a topic that's very important for us all: we cannot avoid it," he said.
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