Gabrielle Union face of Sensationail
Gabrielle Union advises people to err on the side of caution by always keeping their fingernails polished.
The 42-year-old actress will feature in a campaign for the beauty brand titled Confessions of a Gel Fanatic, appearing on US TV screens from December 8.
She probably has plenty of free manicures in the pipeline for her new role but her nails haven't always been in top condition. It was after she posted a photo of her engagement ring and unpolished fingertips on Instagram when Dwyane Wade proposed at the end of last year that she discovered Sensationail.
“[My husband] proposed in between manicures and my manicurist called and said, ‘I cannot believe on your biggest moment your nails looked crazy,’” she laughed to WWD. “After that she sent me the [Sensationail] starter kit and the card said, ‘No excuses, you’re not going to make me look terrible even if you’re on your own.’”
Monica Maloney, vice president of Pacific World, which owns Sensationail, feels confident that Gabrielle's status will help the already successful business grow even more. With this collaboration she thinks sales could increase at a double-digit rate.
“We’ve had great success in the market,” Monica explained. “We want to keep up that momentum and continue to increase brand awareness and have somebody be the face and the voice of Sensationail.”
As Gabrielle is a regular on social media the beauty giant hopes to use that to its advantage, as many fans often quiz the star on aspects such as her hair and nails. Sensationail has plans to work with the actress on her own range featuring colours and shades specific to her in the future.
“When you get lazy like me and you want to show off your ring to the world always err on the side of caution," Gabrielle smiled.
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