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Gaga’s stylist to launch own label

Published 07/07/2015

Brandon Maxwell
Brandon Maxwell

Lady Gaga’s stylist Brandon Maxwell is creating a ready-to-wear collection.

Brandon Maxwell has worked closely with the Bad Romance singer for five years. But now the stylist-turned-designer is branching out with his own collection, and has made it clear that it won’t feature any of the wacky creations the singer is known for wearing.

“It’s important that it’s humble and taken seriously,” he told WWD. “I want women to want to wear the clothes, and I want people to say it was well-made and well thought out.”

The ready-to-wear collection will be ready for the spring fashion weeks, but a show date and format is yet to be confirmed. However Brandon revealed that the line will have an emphasis on lean black suiting and gowns.

The stylist helped streamline Gaga’s look earlier this year when he created her wardrobe for her Cheek to Cheek tour with legendary singer Tony Bennett.

“When you have an album, there’s a specific look that goes with it,” he previously told the outlet. “This album being jazz, we really have been going for more refined, clean, timeless looks. We’ve been working together for a long time now, and she’s done a lot of different albums and types of looks. She is someone who can wear anything and do anything.”

Brandon helped Gaga with her outfit for this year’s Academy Awards, where she performed a medley from The Sound of Music. The 29-year-old wore a white billowing gown and statement red gloves by Azzedine Alaïa and the stylist loved being part of the process of getting the singer ready for her big night.

“The gloves were Mr. Alaïa’s vision,” Brandon explained to style.com. “He sent an original sketch with red accents and we tried to honour that the best we could in our hair and make-up choices. She has an incredible team, Frederic Aspiras for hair and Sarah Tanno for make-up, and we all loved coming together to create this moment.”

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