Garrett Hedlund is the new face of Yves Saint Laurent's men's fragrance La Nuit de L'Homme.
The American actor will appear in advertising campaigns for the French luxury label's new scent from June this year.
The International General Manager of Yves Saint Laurent Beaute Stephan Bezy explained the On the Road actor was chosen because of his personality and artistic sensibility.
"Yves Saint Laurent expresses a unique style between elegance and freedom, sophistication and daring. The brand embodies the spirit of a very strong and virile man, who also assumes his great sensitivity. Garrett Hedlund expresses this duality to perfection," Stephan explained in an official statement. "He has also taken on some real cinematic challenges which show a man with a strong personality fully assuming his choices and convictions."
La Nuit de L'Homme is described as a contemporary, sense-stirring scent.
"It is a fragrance full of contrasts, spanning its fresh, explosive top note [Cardamom and Bergamot)]and its extremely sensual, intoxicating, oriental base note [Coumarin and Vetiver]," the statement read.
The actor made his debut in movie Troy starring alongside Brad Pitt and has two films scheduled for release this year - the new Coen brothers movie Inside Llewyn Davis and independent feature Lullaby co-starring Richard Jenkins and Amy Adams.
Garrett is the latest male star to front a scent campaign for a major brand. Brad has famously been promoting Chanel No.5 recently and James Franco is the face of Gucci's men's scent.
© Cover Media