Belfast Telegraph

Friday 1 August 2014

Garrett Hedlund: I’m no fashionista

Garrett Hedlund

Garrett Hedlund has denied he is a “big fashionista" despite being the face of Yves Saint Laurent's new men's fragrance.

The actor was announced as the new face of Yves Saint Laurent's men's fragrance La Nuit de L'Homme earlier this year.

Garrett will star in advertising campaigns for the French luxury label's new scent from June, but denied he is a style icon.

"[I'm] not the biggest fashionista,” Garrett told WWD. “[I'm] more a jeans and T-shirt kind of guy. [But] I just knew that anytime I’d mention YSL to anybody, especially females, they consider it the most respected, the most iconic brand, almost to a royal extent.”

Yves Saint Laurent Beauté, which is part of L’Oréal, approached Garrett last fall about the role.

The 28-year-old revealed what attracted him to the project.

“What I think intrigued me was when they said the concept of the story,” he explained. “It seemed much more like a role than standing there in a suit. With the ad, in terms of how they wanted to present it, was to be very kind of ‘Eyes Wide Shut.’ This sort of dark, mysterious man arrives at this event and it’s very ambiguous; you don’t know what his intentions are. And I thought it was very interesting.”

Garrett attended the Saint Laurent fashion show in Paris earlier this week. The dapper-looking gentleman was accompanied by actress Kirsten Dunst. He says he enjoyed donning the custom-made suit in the campaign, and compared it to making a movie.

“It’s like a whole other role, something I haven’t explored [before]. I don’t even think I wore a suit in any film I’ve done before,” he finished. “From the moment I put it on, I was just like: Here is the beginning of something wonderful and new.”

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