Belfast Telegraph

Gemma Arterton: I love jeans

Gemma Arterton is disappointed she's not allowed to wear jeans on the red carpet.

The British actress is the female ambassador of denim label G-Star. The brunette beauty is the face of the brand's fall campaign after a successful stint in the label's previous adverts.

Gemma loves wearing her jeans so much, she'd be thrilled to don them for glitzy industry events.

"Denim is all I wear really, so it made sense [to be the face of G-Star]" she told In Style magazine.

"Sometimes when it comes to red carpet dressing, I'm like, 'Can't I just wear jeans!? But you can't. I mean, men can wear jeans on the red carpet and get away with it. I'd get in trouble!"

Gemma thinks she's the perfect face of G-Star. The 25-year-old star loves the vibe of the laid-back label, and thinks it embodies her style wonderfully.

"I didn't want to do anything too far away from me. I didn't want it to be too glamorous," she explained.

"But I liked the fact that every person G-Star has had in its campaigns isn't someone who would typically be in one, apart from Liv [Tyler]. It's had Dennis Hooper and now Vincent Gallo, really cool people. It always takes risks. It's doing its own thing."

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