Belfast Telegraph

Get the Lidl look with new trendy collection

By Joanne Sweeney

Lidl Northern Ireland has launched its autumn/winter family fashion line after a very successful debut collection earlier this year.

While there will certainly be an attractive selection of clothes to suit men and children, the make or break appeal of the line lies with just how well the female shopper takes to it.

Fashionistas no longer disapprove of supermarket fashion lines due to the consistent appeal of the collections from Tesco, Sainsbury's and Asda to Northern Ireland shoppers.

Marks and Spencer has long maintained a reputation for its fashion collection alongside its grocery provision.

Dominated by rich autumnal colours like Bordeaux red, olive green and greys and blacks, the collection represents style for the keen shopper.

Skinny trousers in rust and leopard print sell for £8.99, leather-look leggings for £4.99, while parka jackets in khaki and red will also be available at £11.99.

Key season staples will begin to arrive in stores from as early as tomorrow, including the Esmara faux leather biker jackets in tan or black and Chelsea boots in a variety of styles and colours at just £14.99 each.

Lorraine Brophy, head of purchasing, Lidl Northern Ireland, said: "We had a really positive reaction to the launch of our first fashion collection earlier this year, so it's an exciting step for us to launch."

She added: "We're expecting items to fly off the shelves when they go on sale, so we'd advise customers to get down to stores early to snap up a real bargain."

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