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Grimes supports Stella McCartney’s sustainably

Published 22/08/2016

Grimes
Grimes

Grimes fully supports unibrows and wouldn’t mind having one again in the future.

Grimes thinks Stella McCartney’s ethical outlook on fashion represents the future of the industry.

The 28-year-old singer has teamed up with the British fashion designer for her Pop perfume campaign, joining Madonna’s daughter Lourdes in the advertisements. It was more than a beauty gig for Grimes though as she felt an immediate affiliation with what Stella’s company does for the environment.

“I obviously care a lot about fashion - it has a very big and intense carbon footprint and I think Stella is really moving in the right direction with regards to her ethics in making clothes,” she told Refinery29. “For me to ever do something like this, it would have to be something that abided by those ethics. I think that it represents the future of fashion in regards to sustainability.”

Working up close and personal with Stella was a “cool” experience for the musician, as was starring opposite Hunger Games actress Amandla Stenberg in the campaign.

With her short, pink hair in the marketing imagery, Grimes, real name Claire Elise Boucher, certainly stands out while gallivanting about in the desert. She isn’t one to follow beauty trends, but admits she’s had to change her ways on occasion in order to feel more accepted.

“Although, I do pluck my eyebrows now. I like a unibrow, and I will probably have a unibrow in the future. I support unibrows,” she smiled.

When it comes to her taste in clothes Grimes has an array of influences, varying in age too.

“Dolly Parton is a fashion icon, (and) Selena Quintanilla,” she gushed. “Rihanna has the best style, although mine does not match Rihanna's at all. I appreciate all forms of audacity.”

As for a beauty icon, Mexican artist Frida Kahlo fits the bill with her “androgynous” aesthetic.

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