Gwen Stefani took inspiration from her favourite L.A.M.B. pieces for her collaboration with Hanky Panky.
The pop star launched her clothing label in 2003 and over a decade on the brand is still going strong. Adding a new string to her CV, Gwen has collaborated with lingerie line Hanky Panky for a range of knickers, camisoles and bras.
The range takes inspiration from some classic pieces in Gwen's label, such as a bralette with a bold pink Aztec print. The singer was pleased she could breathe new life into her most loved designs.
"We thought it would be cool to start the collection using some of the original L.A.M.B. prints," she told Pret-a-Reporter.
"There are so many great prints I still love and it felt fun and fresh to bring them back as lingerie. We did the classic black-and-white old English letter print that was the first print we ever did when launching L.A.M.B, we also did an updated version of the Lambie Camo print. We did these amazing cashmere L.A.M.B. hoodies in this pattern in 2004 and I still have one in my closet that I love."
Gwen's own style is similar to the bright patterns seen on many of the pieces, and she is often spotted rocking bright bralettes under her vest tops. Although the range has proven a hit since it launched earlier this month, the blonde star admits it was hard to narrow down all her suggestions.
"I've been a long time fan of Hanky Panky and have been wearing it forever. I told the L.A.M.B. team I'd love to work with them on a lingerie collaboration and from there it all just came together very easily," she added. "We had a million ideas about what we wanted to do and the only hard part was narrowing down the choices because we could only design a certain number of styles and patterns."
Available now on hankypanky.com and shoplamb.com, pieces are priced between $23 and $86.
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