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Gwen Stefani's Misery video stylists purposefully pushed boundaries

Published 02/06/2016

Gwen Stefani
Gwen Stefani

Gwen Stefani's flawless looks in her new promo were "organically" created, according to her style team.

Gwen Stefani's stylists chose striking looks for her Misery music video in a bid to create a moving visual fashion editorial.

The 46-year-old Grammy-winner released the new promo from her third studio album, This Is What the Truth Feels Like, on Tuesday (31May16) and although she has long been lauded as a fashionista, the star received praise for the stunning outfits she donned in the Misery video.

Speaking to Women's Wear Daily, Gwen's stylists, Rob Zangardi and Mariel Haenn, revealed they were attempting to make her standout against the promo's warehouse setting.

“The inspiration was to create a beautiful and striking look that had a juxtaposition to the industrial and gritty location,” the fashion professionals explained. “The goal was to create a high fashion editorial story that no matter what the backdrop was, Gwen would stand out in a strong yet feminine and whimsical way.”

The two most compelling looks featured in the video footage for the single include a yellow and red flowered frock designed by Gemy Maalouf, and a floaty red skirt created by Filipino designer Rocky Gathercole and partnered with a La Perla bustier.

The styling and beauty team had their hands full on set to make Gwen look flawless, with Rob and Mariel noting wardrobe changes required full hair and makeup transformations as well.

“We organically came up with each look in the fitting and then decided which location and set up would be most complementary, based on lighting and background," they detailed. "Each look called for a different hair and make up look as well, so for the whole glam team, we all were given the platform to push the creative boundaries.”

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