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Gwyneth Paltrow creates natural red carpet make-up line

Published 12/01/2016

Gwyneth Paltrow
Gwyneth Paltrow

Gwyneth Paltrow was "stunned" when she started to investigate some of the ingredients in make-up.

Gwyneth Paltrow's long-awaited make-up line is based on things she already had in her cosmetics bag.

The 43-year-old actress is Juice Beauty's new creative director and has teamed up with the brand on an organic and vegan line of colours. It has been in the making for a long time and finally became available to buy on Monday (11Jan16), with Gwyneth happy to discuss how she settled on the 78 shades of foundation, eye colour, lipstick and face make-up.

"I said, 'Here is the best gloss or concealer or eyeliner - we need to recreate it,'" she told Allure. "God bless every brand for the past however-many years that's made natural make-up, but it's not long-lasting, red-carpet make-up."

Gwyneth's focus was on cosmetics which would last but also didn't contain any nasties, meaning talc, petroleum, artificial fragrance or parabens. This is because she became concerned about the impact make-up might have on her health - superficially in terms of ageing, but also on a deeper level.

“I wear make-up heavily in my work,” she told Forbes. “And now that I’m post-40, I’ve started to wear it more often in my day-to-day life. But once my lifestyle website, Goop, started investigating toxicity in these products… I was stunned. I genuinely thought make-up was safe, but that’s not the case.”

She suggests some make-up contain carcinogens, which is why she wanted an organic or natural range instead. This led her to create her own with Juice Beauty Brand because at first she couldn't find anything which fit the bill.

“I think the consumer is incredibly aware now,” the star added. “Everyone wants to know what they’re putting into their bodies… what they’re putting on their skin. Consumers are demanding transparency. And also, the consumer has a lot of information now that we didn’t have 10 or 20 years ago about what all of these various toxins are doing - whether that be (things in our food), or plastics in our personal care products. Ultimately, the consumer is what will change the marketplace.”

The range costs between $20 for an eyeliner to $48 for make-up brushes.

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