Belfast Telegraph

Gwyneth Paltrow means business for Max Factor

Gwyneth Paltrow’s Max Factor businesswoman look has been revealed by her make-up artist.

The star works an immaculate red lip, perfect trench coat and a poker-straight blow-dry for the brand’s latest Glamour Statement Vision advert.

The cosmetics company have signed the actress and lifestyle blogger as the face of seven different make-up looks to be revealed over the course of the year.

“I think in a business environment you’d like to come across as confident and fearless, and I don’t think there is anything better than a statement red lip. I think it works perfectly," said UK Max Factor make-up Artist Mel Arter.

Mel shared her tips for recreating the perfect businesswoman appearance, as showcased by Gwyneth.

“Prepare your skin with your regular moisturiser, then apply Max Factor Lasting Performance Foundation for a completely smooth and even base,” Mel advised. “Then apply a dusting of golden powder to cheeks with the aim of creating a 'just been on a weekend break' glow.”

Next, Mel advises working on creating a naturally-enhanced eye using earth and pearl-toned eyeshadows.

“Define and separate your lashes with volumising coats of Max Factor Masterpiece Max Mascara in Black,” she explained.

Once the base is perfected and your eyes given subtle definition, Mel says spend time on getting the signature red lip spot on.

“Using a Max Factor lip brush, precision-paint the outer contours of your lips with Max Factor Colour Elixir Lipstick in Ruby Tuesday, the most show-stopping of reds. Once you've created your outline, fill using plenty of product,” she finished.

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From Belfast Telegraph