Gwyneth Paltrow loves the concept behind her campaign for Hugo Boss.
The 41-year-old actress returns to the label as the face of its Boss Ma Vie scent, following her fronting their fragrances Boss Nuit and Boss Jour.
In the latest advertisement Gwyneth is seen wearing a black power suit, matching heels and a crisp white shirt as she sits in the back of a car. She then exists the vehicle and walks the streets, her blonde hair flowing as she struts.
“I love the concept behind the fragrance and that it represents a time to pause and take a moment," she told People. "I have these moments every day where I think how beautiful life is. It’s those moments that are so simple and so pure, and that really connect you to your heart."
With notes of pink freesia, cedarwood and cactus blossom, Gwyneth cites this perfume as the perfect reflection of “the independent spirit of a woman".
Hugo Boss' new womenswear creative director Jason Wu dressed her for the job, and she is pleased at the finished two-piece.
“I think that every woman should have a black blazer or tuxedo jacket, because it’s so versatile and a really key staple piece in a wardrobe,” Gwyneth added. “If it’s well tailored it’s so feminine while being a strong shape. I’m really happy that we’ve got a tuxedo for this campaign, I think it looks beautiful.”
Jason wanted to highlight the femininity of this scent with his figure-hugging creation. Along with this the designer also wanted to stay true to what Hugo Boss is famous for.
“I like the idea of acknowledging the tailoring history of the company, but by really embracing the body, the feminine form. There’s nothing more chic and powerful than a tuxedo," he smiled.
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