Belfast Telegraph

Gwyneth Paltrow’s clean, organic makeup line coming soon

Gwyneth Paltrow has announced she will be unveiling a new line of cosmetic products with Juice Beauty in early 2016.

(Cover) - EN Star Style - Gwyneth Paltrow is elated to announce her makeup collection with Juice Beauty will be landing on shelves in early 2016.

The 43-year-old actress is the proud founder of online lifestyle and e-commerce site Goop, which she launched in 2008.

Gwyneth announced a partnership with organic skincare brand Juice Beauty in February (15) and on Tuesday 6 October (15) she provided an exciting update on her collaboration.

“Big day today! We sneak previewed our upcoming organic makeup line for the gorgeous beauty editors of NYC. Flu and all. Can't wait to share more as we go! @juicebeauty #phytopigments #phytobeautiful @blakeerik @hungvanngo #gooplife,” Gwyneth wrote on Instagram.

In a blog post published on her website GOOP, fans were provided with even further information on the collection. The debut will take place just after New Year’s Day in 2016.

“The full organic Juice Beauty makeup collection is coming in January, and the pigments are incredible, especially given that they’re totally clean,” the blog post reads. “GP was intimately involved in every aspect of the line, from the colours and textures to the names. It’s truly going to change the way you think about clean makeup, so stay tuned.”

Juice Beauty was founded by Karen Behnke and the company now owns a stake in Goop. In return Gwyneth has invested in the brand and she is serving as the creative director of Juice Beauty's makeup.

The cosmetic collection Gwyneth created with Juice Beauty contains 75 items designed for eyes, lip, cheek and face. Prices will range between $24 and $49 and will be packed full of certified organic ingredients.

Gwyneth previously spoke about what consumers can expect when they purchase an item from Juice Beauty.

“Juice Beauty’s formulations are as powerful and effective as some of my favourite conventional products,” she told the San Francisco Chronicle in June (15). “I think there’s a myth around organic (and to be fair, it’s definitely true of some brands), that because it’s not loaded with hard-hitting, taxing chemicals, it can’t possibly work. Juice Beauty is one of those all-too-rare companies that’s really living up to its promise to consumers — sourcing really beautiful, organic ingredients and doing the research and development to create powerful formulations, all while being incredibly kind to the environment.”

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