Hayden Panettiere has ‘girl-next-door’ look
Hayden Panettiere was selected for her latest campaign because of her all-American look.
The pint-sized star is the new face of The Fabric of Our Lives campaign from Cotton Incorporated, promoting cotton as a versatile textile fibre.
The TV commercials feature Hayden in various scenarios, including walking her dog in a park, letting her hair down in a nightclub and picking an outfit from her walk-in wardrobe.
The blonde actress' cute look scored her the gig.
“For this commercial we wanted a celebrity with an all-American, girl-next-door quality,” Ric Hendee, senior vice president of consumer marketing for Cotton Inc., told WWD.
“Hayden had the look and the country cross-over sound we were looking for.”
The 23-year-old is currently appearing on TV show Nashville, in which she plays country singer Juliette Barnes.
In the adverts, Hayden also lends her voice to The Fabric of Our Lives theme tune, singing with her signature country twist.
“The commercial celebrates American style and American originals like country music, cotton denim and, of course, US cotton growers, who are the number-one exporters of cotton to the global textile industry,” Ric continued.
The commercials are supported by digital features on the company's website, where fans can take a peek in Hayden's closet.
They can also learn more about her style and where to shop similar looks.
The adverts will begin airing on Monday on US TV and online.
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