Belfast Telegraph

Hozier fronts John Varvatos' Fall 16 campaign

Designer John Varvatos has praised musician Hozier for being a "renaissance man", as the musician fronts his latest campaign.

Hozier is the new face of American menswear brand John Varvatos.

The Irish musician has been tapped by the designer to front his brand's Fall 16 advertisements, posing in pieces such as a shearling motorcycle jacket, a leather peacoat and an alpaca shawl cardigan. Hozier was shot by photographer Danny Clinch and the venture marks Varvatos' first colour campaign.

“I had a connection when I first heard his song Take Me to Church,” the fashion star recalled to WWD. “I call him a renaissance man. He’s a young man who looks at the world, at all the things that are happening, and how people are treated. He’s a bit of a poet, and he’s a very handsome guy. All the boxes kind of checked. He was already a customer and was such a pleasure to work with.”

It helps that Hozier, 26, is a fan of Varvatos' creations too, describing his own personal taste in style as practical. The singer-songwriter was impressed by the setting of the photoshoot, which he got to explore during his time on set.

“We shot at this place called the Art Factory, which is in New Jersey,” Hozier added. “There’s an old factory, and on top of that, a newer building. But it goes right down to these tunnels that are kind of embedded, built right into the rocks, right inside the mountain. We did a lot of the shooting down there, which was cool."

An original music video will accompany the campaign too, directed by Clinch and branding agency Yard producing, which will see Hozier perform his song To Be Alone.

Fans can see the prints in the September issue of magazines like GQ and Vanity Fair, released in August (16). That month will also see Varvatos open a store in New York, in the new Oculus centre.

“That’s only a few weeks away. It’s an amazing building, one of the architectural wonders of the world, really,” the designer smiled. “A very special place, it’s a kind of hallowed ground there. It’s been a long haul to get it open with a construction process there. But we’re very excited to finally see it come to life.”

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