Hudson new face of Soho Jeans Collection
Jennifer Hudson has gushed over her new campaign for New York & Company’s Soho Jeans Collection.
The 33-year-old singer-and-actress will appear in photos for the brand across all marketing channels, including in-store, print, digital and social media.
The Soho Jeans Collection, which will be available for purchase on July 22, is a series of designs created in New York which is meant to encapsulate a downtown vibe, and Jennifer couldn’t be happier to be the campaign star.
“What I love most about New York is the diversity,” she told Women’s Wear Daily. “It’s a haven for individuality, and I have always found that to be inspiring. That sort of energy affects me all ways, but especially when it comes to style.”
Jennifer praised the clothing for being both fashion-forward and comfortable at the same time.
The Soho Jeans Collection is Seventies-inspired fashion that includes high-waist flare sailor jeans, high-waist jean leggings in addition to a boho fringed skirt.
The denim ranges from sizes 0-18 and will retail for less than $70 per piece.
Chief marketing officer for New York & Company Cheryl Callan feels privileged to have worked with Jennifer on the campaign.
“We launched the Soho Jeans brand about a year ago. It’s becoming a really important part of our business. And we really wanted to take it to the next level. We felt like a partnership was a way of doing that, and we felt that Jennifer was a natural ambassador for us,” Cheryl noted. “We think she’s going to help inspire our customers to come into the store and also to bring new people in who maybe aren’t familiar with New York & Co. They like Jennifer Hudson and she has a huge following.”
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