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Idris Elba: I'm no fashion leader

Published 15/06/2015

Idris Elba
Idris Elba

Idris Elba felt honoured to be debuting his collection with Superdry.

The Luther actor has collaborated with British streetwear brand Superdry on a range of menwear. And at its launch at the company's flagship store in London, Idris was humbled by the praise his work has received.

"It’s a real honour to be here this evening. I’m no style expert, but I had a desire to have an influence in fashion and I think that this partnership is the start of something special,” he told

Idris has as reputation for being one of the coolest men in the business and it also seems one of the busiest. As well as juggling his acting commitments and his work as a DJ, he also managed to fit in designing the 250-piece collection in just eight months.

"We had to work quickly to produce something this big,” he continued. “But every detail and fabrication is totally elevated. I’ve been immersed in the process with [design director] James [Holder] from the start and it’s been amazing.”

The Superdry + Idris Elba collection includes structured bomber jackets, two-tone wool blazers and ultra-soft cashmere-mix sweats. Charcoal-coloured jeans and hooded sweaters emblazoned with giant IE logos also feature. For the 42-year-old, the range provides something for every occasion.

"These are 24-hour clothes that guys can look and feel great in from work to dinner and play,” he added. “That was the aim from the start, and I feel we’ve achieved it.”

The collection hits stores in November.

© Cover Media

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