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Iggy Azalea is beautiful for Bonds

Published 27/04/2015

Iggy Azalea
Iggy Azalea

Iggy Azalea thinks her latest campaign is all about being “effortless”.

The Australian rapper is known for her clinging stage costumes, and now Iggy is putting her enviable figure to good use as the face of underwear brand Bonds’ latest campaign.

“Growing up in Australia, Bonds always had the biggest Australian model of the year, and her face was ubiquitous. I’m really excited to be occupying that hallowed space,” she told Australian Vogue. “I’m not the type of girl to get super dressed up when I leave the house and that’s what this Bonds campaign is all about; looking put together but effortless, like you’re ready to do something athletic at any given moment.”

The 24-year-old’s shots are to celebrate the brands 100th anniversary campaign. In one still, the Fancy singer shows off her toned midriff in a pair of black pants and a peach floral bra while holding a gold jacket and accessorising with chunky gold jewellery.

In the second shot, Iggy is wearing a grey sweater with a pair of peach patterned knickers. With her hair pulled back in a high ponytail and a slick of pink lipstick on her lips, the star highlighted her natural beauty.

“So excited to be a part of the @bondsaus #bonds100 campaign!(sic)” she wrote alongside the images after posting them on her Instagram account.

While Iggy recently admitted she’s not much of a dancer, during her chat with the fashion glossy she did reveal one way that she manages to keep in shape.

“Recently I’ve gotten really into horseback riding, which is a surprisingly a really good core workout,” she said.

© Cover Media

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