Belfast Telegraph

Ivanka Trump: My line is feminine

Ivanka Trump says "feminine, ladylike style" underlies her fashion and lifestyle brand.

The American businesswoman, heiress and fashion model explained why her product ranges have been so successful. The daughter of business magnate Donald Trump has rolled out multiple fashion lines in eyewear, footwear and jewellery. Last month she unveiled her debut boutique in New York's SoHo neighbourhood that exclusively houses her entire product line.

"Our unique brand aesthetic is feminine, ladylike [style] that represents great value from business to weekend wear," Ivanka told WWD.

Despite her privileged background, Ivanka's fashion line manages to appeal to every woman. The fashion accessories director at American retailer Bloomingdale's opened up about why her growing fashion brand is so appealing.

"Ivanka represents the modern woman - she works hard and is glamorous," Brooke Jaffe explained. "She has mastered this balance that every woman strives for, and therefore everything about her [brand] is appealing."

The 30-year-old also shared some insights into how she sees herself. Ivanka says Hollywood actress Gwyneth Paltrow is the star she thinks most resembles her.

"The actress I want to play me in a movie about my life is Gwyneth Paltrow," Ivanka revealed. "She's elegant and sophisticated, and I'm a big fan."

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