Ivanka Trump dazzled in a cream coloured Pucci dress as she unveiled her debut fragrance at the official launch.
The 31-year-old entrepreneur wowed at the Macy's Herald Square store in New York looking beautiful in a figure-hugging cream coloured frock with golden embellishments.
Ivanka wore the Pucci designed dress with accessories from her name sake jewellery line for the occasion, which is part of a string of appearances scheduled in Macy's stores to promote her debut into the fragrance world.
The blonde star has already made an impressive mark with her clothing, handbag and jewellery endeavours.
Her aim for the self entitled scent is to hit the $1 billion dollar mark with sales.
The focused mother-of-one is reported to have revealed further plans to expand her vastly arrayed talents by delving into the children’s wear industry for her next pursuit.
Ivanka has recently returned to being blonde after a brief dalliance as a brunette.
The former model went back to her golden coloured mane earlier this month, announcing to fans that she had ended her "experiment" of being a chestnut brunette. She posted an Instagram photo showing her transformation.
Linda Levy, spokesperson for Ivanka's fragrance manufacturers has previously described her perfume as being true to the star.
"Ivanka Trump is the true inspiration of what epitomises strength in grace and beauty," Linda explained. "Ivanka never underestimates the importance of style and staying power. Her effortless beauty is captured in her namesake fragrance."
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