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Jaime King on make-up's magic

Published 15/04/2016

Jaime King
Jaime King

Jaime King doesn't want to raise her sons in a world where they can't express themselves, which is why she created a gender-fluid clothing range for kids.

Actress Jaime King loves how make-up creates an illusion.

The blonde star recently launched a cosmetics line with ColourPop, boasting products like the Juju Rouge Lippie Stix, Releve Sculpting Stix Highlighter and Vanity Fair Super Shock Shadow. Being a self-confessed fashion and beauty junkie, this range allowed Jaime's creative juices to flow.

"For me, it's fun because it's a costume and it's a way of exploration - it’s truly a medium and a beautiful art form," she told Refinery29. "Yet, at the same time, I know that it's still an illusion. But in times of war, the things that never slowed down - even in the Depression - were sales of red lipstick. What that says to me is that everyone needs a little something to make them feel beautiful when they're feeling down - whatever that means, whether words of encouragement or a beautiful lipstick."

Jaime, 36, began her career as a model and knows a thing or two about clothes. She's channelled her knowledge into a gender-fluid childrenswear line called Gardner and the Gang, part inspired by her son James Knight, two, whom she shares with Kyle Newman. The couple also have tot Leo Thames, who turns nine months on 16 April (16).

"If (kids) want to put on a superhero costume, if they want to dress like a princess, they should be able to do that without feeling judged," Jaime insisted. "If a girl isn't into princesses and wants to play football, she should be allowed to do that. The more we stifle the expression of our children, we're stifling the future... We’re saying that we live within these parameters, and these parameters cannot be broken, and I just don’t believe that's the kind of world that I want to live in or raise my children in."

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