James Franco models Gucci suits
James Franco looks smouldering in images for Gucci's new men's made-to-measure service.
The campaign shots were released today by the luxury Italian brand to mark the launch of its newest service.
James was photographed by Nathaniel Goldberg at the Roman movie studio Cinecittà against a film-themed backdrop.
The campaign is called All The World's a Stage and shows James posing in a smartly tailored checked suit.
This isn't the first time James has worked with Gucci. The Hollywood actor was first cast in a fragrance campaign for the fashion house in 2008.
He also hosted last year's Academy Awards alongside Anne Hathaway dressed in Gucci made-to-measure.
Frida Giannini, Gucci's creative director, is impressed with James' style credentials and is thrilled to have him as the face of the brand.
"James has an innate ability to fuse classic elegance with contemporary style and interpret formal wear in an individual way," she told British newspaper The Telegraph.
The made-to-measure suits will start at £1,900, and feature a range of extras including satin lining and diamante embroidery.
The service - which boasts 178 possible combinations of colours and fabrics - will be available in 11 boutiques across the globe by the end of the year.
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