Jane Birkin is Saint Laurent's new Le Smoking face
British singer Jane Birkin has joined forces with Saint Laurent.
Actress and singer Jane Birkin has been named the new face of Yves Saint Laurent.
The 69-year-old style icon will front the fashion firm's new Le Smoking Campaign.
Hedi Slimane set up the campaign, which was shot at Saint Laurent's couture house in Paris, France.
Birkin, who posed in the signature Le Smoking tuxedo for the shoot, joins a number of more mature stars currently representing top campaigns, including Sophia Loren for Dolce & Gabbana and Bette Midler for Marc Jacobs.
The British singer and actress became the poster girl for '60s cool when she started a romance with French star Serge Gainsbourg. Jane's style is still relevant in today's culture, with countless celebrities and fashion fans carrying around the famous Hermes Birkin bag, which was named after her.
Despite her unrivalled style, Jane recently admitted she would happily change aspects of her former look.
"Serge liked to go to fashion houses, and we used to go and watch the girls parade in the dresses and decide what I would wear and not wear, say, to Maxim’s for the New Year or something," she divulged to America's Vogue. "So it was Saint Laurent, maybe, and I had my basket and boys’ shirts. But in 1968, it was too much. I had the make-up and the short dress, all Mary Quant and Swinging ’60s. Now I wish someone had made me change a bit; if someone had only told me to get rid of the eye make-up sooner! I had to wait until I did films like Je t’Aime Moi Non Plus and Dust, I suppose - it was nice because then you looked like what you looked like in the morning."
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