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Jason Derulo isn't afraid to 'shock' with outfit choices

Singer Jason Derulo views metallic sneakers as having the same impact as jewellery in an ensemble.

Jason Derulo likes his outfits to include a "shock" element.

The American singer-songwriter has a distinctive personal style which typically comprises tailored pieces, luxe streetwear and on-trend sneakers. But with whether it is onstage for a performance or just an outing down the street, Jason thinks it is important that his ensembles incorporate a surprise factor.

"You want to know what’s going on and what people are into," he told Footwear News. "It’s a combination of pulling from a trend, and also pushing forward and doing something totally different - just like with my music... It’s important to always shock."

Jason is very conscious that part of his role as a musician is maintaining his image, so he took his time finding the right stylist to work with. He says the process of seeking out a fashion expert forced him to expand his horizons and research designs from America, Europe and Japan.

The 27-year-old is also a big fan of sneakers and, after being disappointed by current offerings, chose to partner with men’s footwear brand LVL XIII as an ambassador and investor. His new collection of Italian-made shoes features bold styles and pony hair, patent and metallic high-tops.

"To me, it’s something that complements your personality; it finishes an outfit. Men’s clothing is pretty basic, but shoes are the biggest accent. The shoe is an explanation of who we are. Whether it’s going to a dinner date or a huge party, I feel like LVL XIII can dress up any outfit," said Jason.

With the collection, the Talk Dirty singer was determined that the designs wouldn’t be boring, as the brand is his "baby". He also is very excited about a gold sneaker which was inspired by the colour of the fixtures in his bathroom at home.

"We got the concept from my shower - my shower is gold! The shoe is almost like jewellery for a special occasion," he smiled. "I'm not the guy who will put my face on something I’m not fully invested in. If I’m not a fan of every single thing we’re putting out, it can’t be a representation of me."

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