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Jenna Dewan Tatum named Danskin's new spokeswoman

Published 24/08/2016

Jenna Dewan
Jenna Dewan

Channing Tatum's wife is landing all kinds of exciting deals.

Jenna Dewan Tatum has been named brand ambassador for dancewear label Danskin.

The new campaign, photographed by Carlos Serrao and styled by Brad Goreski, is set to debut in October (16), and feature motivational graphic text T-shirts, bodysuits, and assorted leggings, cardigans and wraps.

Jenna is a perfect fit for the job - not only does she boast healthy social media credentials, including 3.1 million followers on Instagram, 720,000 Twitter followers and 2.1 million Facebook likes, she started dancing at the age of five.

"My first leotard was a black Danskin," she tells Womenswear Daily. "When this call came around, it was the fastest yes I’ve ever given."

She and daughter Everly, three, are taking dance classes together, and Jenna hopes her kid will follow in mum's stylish dance steps.

"She loves a tutu and she will put on three or four and go around the house and do little shake moves, so she will be thrilled with these Danskin tutus (a gift from the label) when I go home."

Dewan Tatum describes her own style as "quite boho", adding, "I wear a lot of dresses and skirts and more ethereal hippie clothes for the day."

The Danskin campaign could not have come at a better time for the busy actress, a former backup dancer for Janet Jackson, who is also co-producing a scripted Step Up series, based on the hit 2006 film in which she starred with her now-husband Channing Tatum, and a reality dance competition show for NBC, on which she will serve as a judge and mentor.

© Cover Media

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