Jennifer Aniston raising awareness for dry eyes
Jennifer Aniston suffers from dry and itchy eyes, so has teamed with Shire Initiative to help others with a similar complaint.
Jennifer Aniston is leading a new campaign to bring awareness to a condition known as chronic dry eye.
The actress has partnered with Shire Initiative to launch eyelove, after learning she suffers from the itchy eye condition.
"My eyes often become dry, itchy and irritated, especially when I am reading or outside," she said in a statement. "The symptoms were bothering me so much that I finally decided to speak with my eye doctor, and learned I have dry eye."
Jennifer is now encouraging others to visit their eye doctor if they're experiencing similar issues.
"Shire is thrilled to partner with Jennifer Aniston to help educate people about dry eye and the steps they can take to maintain and improve their eye health," Robert Dempsey, Head of the Ophthalmics franchise at Shire, added.
Jennifer’s latest partnership marks a change for the Friends actress, who usually teams up with beauty brands to promote products. She’s currently the face of Aveeno, a role she’s had since 2013, and also a spokesperson for SmartWater.
On top of her campaign duties and acting work, Jennifer has found time to create her own products too, co-founding hair care brand Living Proof and launching a perfume line. Her fourth scent, Beachscape, hit shelves earlier this year (16).
“My hope is that all women feel comfortable, confident, and serene wearing it,” she said of her new scent to America’s Elle magazine. “Beachscape is a clean, fresh fragrance that I think will complement any woman's natural scent.”
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