Belfast Telegraph

Jennifer Garner fronting Max Mara campaign

Jennifer Garner has been confirmed as the first celebrity face of Italian label Max Mara.

The actress stars in the campaign for the label's latest range of arm candy, which will also introduce their new product, the JBag.

It's a first for both parties, with Jennifer never fronting a fashion brand and Max Mara never having tapped a celebrity before.

“Jennifer Garner is a real woman, not a cover girl, not a starlet, and she has different interests, a family and values,” chairman Luigi Maramotti told WWD about why Jennifer was the perfect choice.

“She is a real woman and embodies the Max Mara woman, she perfectly reflects our image.”

In a picture on the website, the 41-year-old wife of Ben Affleck wears a camel-coloured coat and nude heels as she lies on the floor.

In front of her is a brown leather bag, with a small handle as well as a satchel-like strap.

The mother-of-three has been spotted wearing a similar Max Mara coat in the past.

“Max Mara is perfect for my lifestyle,” she said. “The brand possesses a classic, timeless elegance and a quality of craftsmanship that is luxe and yet so easy to wear. And the cashmere coat is delicious."

The campaign was shot in May and there are five different images - three for fall 2013 and two for spring 2014.

Shots will break in magazines such as Vogue and Elle in September.

Jennifer was first linked to the label in April, when she was snapped at the Italian fashion house.

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