Jeremy Piven has likened clothes shopping to dental treatment.
The actor stars as Harry Gordon Selfridge in the lavish UK costume drama about the birth of the British department store.
The ten part series, which is based on Lindy Woodhead’s biography Shopping, Seduction and Mr. Selfridge, will launch in the US at the end of this month.
Jeremy says that unlike his character, he has an aversion to clothes shopping and prefers stores like Woolworth's instead.
“The five-and-dime [Woolworth's] has a history for me,” Jeremy explained to WWD. “My mother used to take me there to have a charlotte russe - a sponge cake with a cherry on top. But I’m not a shopper - trying on pairs of pants is like having a root canal.”
Jeremy believes it was Mr Selfridge's charisma that made the store such a success. Unlike the man-about-town in the series, the Entourage star prefers to keep a low profile while in London.
“Besides being an innovator he was an incredibly colourful character. The guy loved nightlife, gambling and women!”Jeremy joked. “You won’t see me falling asleep in the corner of a pub - what you’ll probably see is me walking in circles around Primrose Hill learning my lines.”
Jeremy was aware of Mr Selfridge's story before he landed the part. He gushed about the Marshall Field department stores in Chicago, which is where the businessman worked before heading to the UK.
“I’m lucky enough to be from Chicago and to have known Marshall Field’s. It really struck me how much influence his work there had on Selfridges, especially the steel [building frame], the marble columns and having stores be incredibly ornate and larger than life," he reflected. "It was all very over the top - but he meant it.”
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