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Jessica Alba is make-up artist to the stars

Published 09/11/2015

Jessica Alba
Jessica Alba

Jessica Alba helped her celebrity friends find the perfect foundation at her recent Honest Beauty event last week, while Nicole Richie showed off her dance moves to a Missy Elliott track.

Jessica Alba “personally picked” out the perfect foundation for guests when she hosted a star-studded Honest Beauty event.

The actress has enjoyed huge success with The Honest Company, launching Honest Beauty which offers make-up for a range of skin tones and types. Jessica is clearly heavily involved in her business venture, she even acts as beauty artist when mixing with friends and clients.

“Jessica personally picked out the perfect foundation for guests Emmanuelle Chriqui and singer SZA,” a source told New York Post of the event, which took place in the Hollywood Hills last Thursday (05Nov15).

A series of A-list stars were on hand to offer their support to Jessica as she launched Honest Beauty’s #LetsBeHonest campaign, including Reese Witherspoon, Kate Hudson, Nicole Richie, Jennifer Meyer and Mandy Moore.

Guests were treated to a healthy gluten and dairy-free menu created by LA chef Jon Shook and partied the night away to R&B tunes from the ‘90s. It seems Nicole and Jennifer were particularly enamoured with the music being played and couldn’t help showing off their moves as they danced in their seats to Missy Elliott’s hit song Work It.

“They couldn’t keep still. Nicole was really into it,” an insider revealed.

The #LetsBeHonest drive is The Honest Company’s first branding campaign, and aims to celebrate the diversity of beauty while inspiring women to feel great about themselves. The campaign kicked off with a short day-in-the-life film revealing Jessica’s must-have beauty products and she hopes ladies around the world will feel motivated to share their own favourite beauty looks.

“Honest Beauty isn’t about defining beauty for women,” Chris Thorne, CMO of The Honest Company, said. “Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own.”

The campaign urges women to get involved by sharing their looks and giving them a name such as ‘brunch with family’ or ‘happy hours with the hubs’ on Instagram, Twitter and YouTube with the hashtag #LetsBeHonest.

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