Jessica Alba's easy access beauty range
Movie star Jessica Alba was intrigued by how much effort and experimentation went into creating a make-up range.
(Cover) - EN Star Style - Actress Jessica Alba worked hard to create an interactive make-up range, allowing customers to try before buying online.
The Sin City star built up brand The Honest Company, and has branched into cosmetics sold exclusively on the internet. As she realises buying products before testing them out is risky, Jessica has ensured women are able to get a feel for the finished look before purchasing.
"We’re doing shade matching so people can choose which girl is closest to their skin tone, and then you can choose any of these colours and you can see what the make-up looks like on any of those girls - even the eyeshadow trios, the eyeliners, the lips," she explained to byrdie.com. "You can try everything on those girls who have similar colouring. And then we have all of these 'looks' [we created] so that you can try the entire make-up look on - you basically take a selfie and see what you look like with that look and if you want to buy it."
Jessica also recorded tutorials for users to watch, sharing how to apply certain products.
The star was involved with every step of the creative process and got hands-on whenever she could. This meant Jessica was able to witness things she'd never experienced before.
"Just building a product from scratch. Going to labs, dealing with chemists. A little bit of this and a little bit of that makes such a big difference," she added of what surprised her most about developing the line. "If you dial back a percentage of mica, what does that do to the product? For example, perfecting the Everything Primer, which is my favourite thing - I put it on before I do anything to my face. It was about getting the right amount of mica so you don’t look like a disco ball but you still get this flawless, poreless finish."
© Cover Media