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Jessica Alba's new eco-conscious denim line is curve-friendly

Published 19/07/2016

Jessica Alba
Jessica Alba

The gorgeous brunette is not swayed by jean trends.

Actress Jessica Alba designed her new collection for denim brand DL1961 to compliment women with curves.

The 35-year-old Sin City star released her 18-piece line, which is made of environmentally friendly materials, with the company last week (15Jul16), noting her intention for the clothing is to celebrate voluptuous body types.

"(My DL1961 collection) is about embracing girls with curves who aren't stick thin," she explains to Us Weekly magazine.

Jessica used her own fashion mishaps to influence her denim creations, admitting in the past she often blushed when viewing photos of herself wearing jeans that did not fit well on her body.

"There are photos of me in really low-waist jeans where my butt crack is hanging out," she recalls. "I look back at that and I'm just like, 'No, that's unnecessary!'"

Despite her previous fashion fails, the self-described "denim junkie" has mastered the art of wearing the perfect jeans, and she brought forth her expertise while designing her new line.

For the Tampered Boyfriend Style DL1961 jean, which retails for $198 (£150), Alba created a look that is both comfortable and flattering.

"The boyfriend jeans are slouchy, but not too slouchy," she details. "And they don't make your hips look wide."

She also got really creative with the $278 (£210) Jumpsuit with Two Pockets, noting: "I did something kind of crazy: I designed a cool flight suit you can wear with sneakers, booties or pumps."

But when it comes to selecting the right style that flatters the body, Jessica advises potential customers not to be influenced by denim trends.

"I know how to dress for my body," she explains, adding she is a huge proponent of customising. "Cut jeans where you need them, fray them where you want them. Make them your own."

Alba's DL1961 collection is available for sale on the brand's website.

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