Joan Collins, 81, believes she "looks good", not just "good for her age".
The 81-year-old has launched her Timeless Beauty range, which includes eye, lip and nail colours as well as skincare. It was beauty honcho George Hammer who suggested Joan consider the move.
"He said to me, 'Joan, you have great skin, would you be interested in doing a line of make-up and skincare?' I said, 'Yes, I know I look good,' - and I look good, not just 'for my age,'" she told British magazine Hello!. "But I explained that I would have to approve everything, I would never put my name to anything that I would not use myself. That, to me, was imperative."
Joan doesn't use make-up artists, preferring to put on her own face for big events. She insists no one knows what suits her better than she does and is unflinching in her opinion of ladies who don't bother with make-up.
"I look at my friends who have been taking care of their skin and wearing make-up for the past 30 or 40 years and they look much younger than women who haven't," she said. "Make-up is skincare and my range has ingredients that work actively to protect and moisturise your skin while you're wearing it."
The actress insists that even if you haven't dabbled in cosmetics in the past, you should give them a go. Age isn't important to her and she is adamant that the only think holding women back from looking great is themselves.
"It's never too late to start. Our society is so utterly fixated on youth. It's like it's the most precious commodity that exists," she said. "That's not just in cosmetics, but also in fashion, theatre, television, film. It's youth, youth, youth. Sadly, I think living in a society that is so ageist makes some women feel like they're old hat."
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