John Mayer's venture into music merchandise was 'organic'
Designer Jeremy Dean loves how John Mayer has full creative control of merchandise for his new music.
John Mayer had a "distinct idea" in mind when creating merchandise to accompany his new single.
The singer-songwriter dropped track Love on the Weekend earlier this month (Nov16), his first new song in three years, along with announcing forthcoming album The Search for Everything and a 2017 tour.
To mark the occasion, he teamed up with designer Jeremy Dean, who previously created T-shirts for his band Dead & Company, to produce merchandise based on the material.
The finished result is a pink long-sleeved featuring the single’s title, John’s initials and the record label Columbia printed in small writing on the front, while the words ‘Love on the Weekend’ feature across the back in black and white front eight times as white palm trees run down the sleeves.
“It was really very organic,” Jeremy told GQ Style of working with the star. “He was just like, ‘I have this new song, listen to it, tell me what you think, let’s talk.’ He had all these images and colours in mind, and we started bouncing things back and forth to see where it went... He comes at everything with a real distinct idea, and colour is a big focus, and what that vibe is of a song and how that plays out into design.”
The top went on sale last weekend (19-20Nov16) and quickly sold out, leaving fans wanting more. Luckily, Jeremy is keen to continue collaborating with the musician and insists there’s still plenty of ideas brewing, including more merchandise to accompany his upcoming tour.
The fashion expert also didn’t realise John had set up an online store to sell the first piece and admires the singer for doing it all himself.
“What’s great about this is that there are no layers. It’s me and it’s him. And he has full creative control, and we just work together and just do it,” Jeremy smiled. “I’ve had punk rock bands where I’ve had more layers of people to deal with than this guy.”
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