Belfast Telegraph

Saturday 2 August 2014

JT's 'massive plans for fashion label'

Justin Timberlake

Justin Timberlake's friend and co-founder of William Rast, Trace Ayala, has spoken about the singer's plans for the label.

The 33-year-old singer co-founded the label William Rast with his designer pal Trace Ayala in 2005. Their line is inspired by American biker culture, which is shown through pieces such as rough denim jeans.

An event was recently held in Covent Garden, London, to celebrate William Rast's return to the European market. The label's fall 14 collection was also unveiled, featuring items including leather overalls and shearling jackets.

Speaking about what fans of the brand can expect in the future, Trace revealed Justin is more determined than ever to make the company bigger.

“[Justin’s] is one of those guys who is such a perfectionist in every single thing that he does,” Trace told WWD. “His plans for the future are so massive that you know, listening to him talk about it... I’m like ‘Is this obtainable? Can we do this?’”

William Rast is majority owned by Sequential Brands Group Inc. Along with London the label has also been re-introduced to other European countries, such as Germany and Italy.

There are also plans to branch out into Asia, Latin America and the Middle East.

Yehuda Shmidman, chief executive officer of Sequential, previously spoke about how impressed he is by Justin and Trace's passion for the venture.

"William Rast is their style. I love the fact that it really is them. They look at everything. Trace is super on the day-to-day stuff for us. Justin has input on the aesthetic... It’s a true partnership,” he gushed.

Yehuda began planning the European re-launch last year, which he also mentioned during an interview in July 2013.

“The next region is Europe. The team last week was working with several different retailers about [the Rast brand] in women’s and men’s around the world," he said at the time.

© Cover Media

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