Julianne Moore has been confirmed as the face of the Fall Reed Krakoff line.
The actress was confirmed as the ambassador for Reed's self entitled label today.
Julianne will front the New York fashion designer's Fall campaign, which will debut in magazines from September this year.
Reed says Julianne embodies many of his brand's values.
“I have admired Julianne’s extraordinary talent and unique style for many years and have been fortunate enough to get to know her on both a professional and personal level,” Reed told WWD. “The combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery.”
The designer photographed Julianne himself for the campaign.
He chose the French Embassy building on Fifth Avenue in New York City as the location for the shoot.
Reed announced in April this year that he would leave his position as Coach's president and executive creative director in June 2014.
He has held the title at the luxury label for 16 years.
“I’m [pleased] to focus exclusively on the RK brand and to embark on the next phase of my career,” Reed told WWD in April about his plans.
Julianne's signing comes after she flaunting his designs on numerous occasions recently.
She sat front row at the designer's Spring 2013 New York Fashion Week presentation carrying a Reed Krakoff bag.
The 52-year-old recently told DuJour magazine she feels confident ageing in the public eye.
Julianne is the face of several L’Oréal products and praised the cosmetics brand for their support.
"They're great because they have a range of women representing their brand, from very young women all the way up to Jane Fonda, who's 75. It's not about being beautiful for your age. It's about being beautiful at your age," she finished.
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