Julianne Moore teams with Wu for charity
Julianne Moore and Jason Wu have created this year's Key to the Cure T-shirt.
The charity fashion initiative, now it its 17th year, annually teams a leading figure in entertainment and a top fashion designer to respectively model and design a limited edition T-shirt.
Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) are behind the scheme and will also be teaming up with Stand Up to Cancer this year.
"Everyone has been affected by cancer in some way, whether you’ve known or cared for a loved one facing a cancer diagnosis, or contended with cancer yourself. So I’m honoured to work with the Entertainment Industry Foundation and Saks Fifth Avenue to highlight Stand Up to Cancer’s mission to make everyone diagnosed with cancer a survivor," Julianne Moore said, reports WWD.
The limited edition T-shirt, designed by Jason, goes on sale on October 1, with a price tag of $35.
The designer used midcentury artists as inspiration for the garment, using brushstrokes as his starting point, with the finished product looking like a key within a painting.
“There are so many graphic tees already out there. We felt it was really important to create one that was refined. And it’s very loud and clear that it is for Key to the Cure. We also really wanted to create something that was elevated, sophisticated and feminine that reflected the essence of the brand," Jason explained.
Saks has so far donated $36 million to women's cancer research and treatment organisations in the US.
Lisa Paulsen, EIF president and CEO and co-founder of Stand Up to Cancer, is delighted that the partnership is still going strong.
“The Entertainment Industry Foundation is proud to continue to join forces with Saks Fifth Avenue in our shared mission to fund innovative cancer research that is getting new treatments to the patients who need them quickly," Lisa said.
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