JW Anderson's 70s revival takes flight on the catwalk
JW Anderson knows what message he wants to convey in his clothes.
A sexual revolution that boils down to slit-ankle flared trousers and clingy knits cinched with femmy contour belts.
The designer from Magherafelt, whose father is former Ireland rugby captain Willie Anderson, has become an established name in couture since he burst onto the scene in 2010.
His latest contemporary menswear collection focused on the floppy, the fey, the snake-hipped gender-blending 1970s.
It makes for great pictures - yet while his womenswear is charged with a throbbing core of covetability, his menswear at London Collections 2015 feels destined to live purely on magazine pages or LED screens.
He also showed off silk dresses in tonal stripes of airforce blue, olive and a particularly nasty hazelnut brown.
Anderson will present his sophomore menswear collection for Loewe next week.
Speaking about his son's career as it took off a few years ago, Willie Anderson said: "While his choice of career might be a million miles away from rugby it is equally demanding and pressurised.
"It's a tough business."