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Kanye West ‘lives and breathes art’

Published 26/09/2016

Kanye West
Kanye West

Creative director Virgil Abloh feels lucky to work alongside rapper Kanye West.

Kanye West is a fashion “warrior”.

The rapper first turned his hand to clothing in the early 2000s and today has a whole empire to his name, including label Yeezy named after one of his albums. Designer and architect Virgil Abloh, who has worked with Kanye for the past 13 years and is currently his creative director, is immensely impressed by the musician’s ability to extend into fashion, design and art so effortlessly and enjoys working on the star’s various projects.

“Kanye’s a warrior,” Virgil, whose tasks involve art-directing the likes of limited edition T-shirts and music videos, told W magazine. “It’s rare for an artist to hire another artist to make creative decisions that are wider and more expansive.

“His life is a living, breathing art project. My job is to know how he thinks and to put forward the right tools and options that inform the whole scenario.”

Virgil also has a label of his own, Off-White, which he launched in 2013 and gained him a LVMH Prize for Young Designers nomination in 2015.

Another name lending his expertise to the fashion and music industries is Todd Tourso, the creative director for Beyonce.

He’s helped the singing sensation bring to life various ventures over the years, including her Ivy Park activewear line.

“For years, when I’d bring her inspiration boards for shoots, her comment was ‘Why are there only skinny white girls?’” Todd said of Beyonce. “We don’t want her daughter’s generation to grow up feeling that way.”

Todd has the utmost praise for the star, describing her as “hyper-involved – nonstop working”. In return, Beyonce is inspired by how “fearless” he is and he ability to think outside the box.

“He understands seemingly unachievable ideas and always finds a way to advance them,” she pointed out.

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