The Kardashian sisters have introduced their new sunless tanning range.
Reality TV stars Kim, Khloé and Kourtney have created The Kardashian Sun Kissed Line, a collection of colourfully-bottled self tanning products.
The three stylish girls are always spotted looking gorgeously bronzed and Kim has explained why they are so passionate about their new beauty line.
“I think tanning has really been a way of life for all of us, living in California. Especially more recently, the need for sunless tan," the pregnant star revealed to WWD.
"When I travel, the one thing that makes me feel alive whether or not I have make-up on is a tan, especially in my face. When you travel, you can’t just go lay out. I do like regular tanning because I have psoriasis and the tanning beds are particularly good for that. Every time I put on sunless tan before, it wouldn’t be even - so we wanted a system that was really easy but yet is a full system.”
The line is priced between $12.99 and $19.99, with the first step being the Body Exfoliator or Color Maximizer, which preps the skin for the tanning process.
Fashionistas can then choose from a spray or lotion to achieve the level of colour they want.
The final stage is a tan extending product with bronzer, which is not activated by the sun but will continue to deepen the colour after application.
“[We] came up with something that is still good for your skin and healthy for you; everything is paraben and sulphate-free,” Kourtney assured the website.
“We love beauty and fashion, but making sure we’re taking care of our bodies is crucial to us.”
The three brunettes are famous for endorsing their business ventures - which include the Kardashian Kollection clothing range - via their reality show Keeping Up with the Kardashians and their Twitter accounts.
“It’s fun to hear through social media what people are asking us for and looking for,” Kourtney smiled.
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