Kardashians do haircare
Kim, Khloé and Kourtney Kardashian's upcoming hair line, Kardashian Beauty, was inspired by their "desire" for healthy hair.
Kim, Khloé and Kourtney are no strangers to having their own brand, with successful clothing line Kardashian Kollection and a cosmetics range.
Now the siblings are expanding their business with products designed to tame tresses. Teaming up with hair-care company Farouk Systems Inc., Kardashian Beauty will include styling products, accessories and tools to use on hair.
All three women have put a lot of thought into the process and hope their finished creations will meet fans' expectations.
“We have been developing Kardashian Beauty carefully with our fans’ needs in mind as well as our individual hair-care needs,” Khloé, Kim and Kourtney said in a joint statement. “Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market.”
Basim Shami, chief executive officer of Farouk Systems Inc., is also feeling hopeful about the hair line and believes it reflects the siblings' own outlook on beauty
“The partnership with Kourtney, Kim and Khloé to introduce Kardashian Beauty was a natural fit,” he added. “Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs.”
Kardashian Beauty is scheduled to be released in the spring.
The reality stars have pulled off an array of hair styles over the years, with middle sister Kim experimenting with blonde for a brief period. Kourtney was often spotted wearing her hair in a top bun while out and about, but recently insisted she is going to leave the 'do behind and experiment more.
“There are certain hairstyles that I'm just over. I used to wear a top bun a lot and just recently, I think it was a couple days ago, I was like, 'I will never wear a high bun, ever again,'" Kourtney told Refinery29 in June.
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