Kate Hudson designs shades
Kate Hudson is adding a line of shades to her collaboration with Chrome Hearts.
The blonde actress previously teamed up with luxury lifestyle brand Chrome Hearts for a jewellery collection called CH + KH. Now she is adding a selection of shades to the collaboration as she wants to appeal to a broader audience.
“We wanted to expand our collections into something for every woman, whether it’s ethereal or modern. For our eyewear collection, it was important for me that the glasses have flair but are wearable and go with everything," Kate told WWD. "I personally love eyewear that I can pair with a work outfit and a casual outfit."
Laurie Lynn Stark, co-owner of Chrome Hearts, worked closely with Kate to create the specs. She was impressed by the star's attention to detail as they came up with the different looks.
“Kate has that inherent style gene that’s totally effortless and can’t be learned,” Laurie explained. “With eyewear, there is a very precise technical element to designing - it’s necessary in order to make them work. During the design process, Kate would point out the most subtle details.”
The collection, which is limited edition, will include 11 styles, all priced at $850. They will be available in Chrome Hearts stores and select boutiques from the summer and celebrated with a cocktail party in Beverly Hills next Thursday.
Held at the brand's store, expected guests will include Zooey Deschanel, Nicole Richie and Jessica Alba.
This range will add to Kate's already successful fashion CV, which includes her sportswear range Fabletics. She told E! News what inspired her to create the range.
"I don't feel good if I'm not moving my body and circulating things. I think that's a big part of why I wanted to start our company Fabletics," she explained. "I think it's a mind-body experience... We know that when we start moving our body, it brings more dopamine and serotonin to our brains. It awakens your system. So I try to stay motivated to be active."
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