Kate Hudson has created a feel-good line of exercise gear for women.
The award-winning actress has teamed up with JustFab Inc. to co-found Fabletics, an athletic apparel and accessories line.
Drawing inspiration from her own wardrobe and exercise gear, Kate and the label have created high performance pieces which also look stylish when worn. She hopes women will feel comfortable wearing the collection and wants them to be confident as they work out.
"The most exciting part about co-founding this line is creating looks and pieces for every woman and every body type; things women can feel good in all day," Kate said in a statement. "At Fabletics, we believe all women should be able to have hip styles and amazing quality at prices that won't break the bank."
Co-CEO of JustFab Inc. Don Ressler aimed to make their clothing affordable as well as good quality. Available from today on www.fabletics.com he believes this method of online shopping will prove effective for customers who wish to purchase their pieces.
"As a lifelong fitness enthusiast, I wanted to create an athleticwear solution that upholds the core principles that JustFab Inc. is known for - high quality products at affordable prices," he said. "Now, women can now effortlessly receive complete workout outfits at their doorstep that offer exceptional value every month. With personalised monthly outfit recommendations and a curated shopping experience, Fabletics offers active women an innovative new way to shop for lifestyle athleticwear."
All the items are priced under $100 and feature essential workout gear such as leggings, vests, shorts and sports bra.
As well as the basics they also have hooded sweatshirts, cardigans, jackets and accessories such as scarves for when women exercise in the colder weather.
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