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Kate Hudson works hard to prevent a 'falling' butt

Published 13/10/2016

Kate Hudson
Kate Hudson

Kate Hudson finds it a challenge to design for women of all sizes with her sportswear line, Fabletics.

Kate Hudson has to keep her butt in shape at all times or else it “falls”.

The blonde beauty often shows off her svelte physique in gorgeous red carpet ensembles. To keep herself looking so trim Kate, 37, exercises as much as she can - particularly focusing on certain areas of her body.

"I think a little bit of it is genes," she told E! News. "Like, I need to work on my butt all the time or else it falls. I gain in my face and my butt.

"I actually really love to work out. You need to find what you love. It becomes more about shifting your brain focus to actually enjoy getting your body (in shape). I was a dancer, so for me, if I don't work out for a week or move my body in some sense, I feel weird."

Kate has channelled her passion for fitness into an activewear line called Fabletics, which she launched in 2013 with retailer JustFab. Catering to women of all sizes, Deepwater Horizon star Kate admits it can be a challenge to design pieces that suit everyone.

"It's challenging to create this brand, coming from a design perspective," she added. "What would fit my body would not fit my best friend's body, who is like a size double G. So we just really try to design for all women, all shapes and all sizes and not discriminate any body type. I think any message behind a lifestyle brand should embrace everyone."

Earlier this week (beg10Oct16) it was revealed that the clothing range is teaming up with the Council of Fashion Designers of America (CFDA) on a limited-edition pink outfit to raise money for the CFDA’s Fashion Targets Breast Cancer Initiative. With Kate serving as the 2016 ambassador for the cause, she follows on from big names such as Naomi Campbell and Christy Turlington, with the collaboration also seeing her open her 16th store in Los Angeles.

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