Kate Hudson's designer vision explained
Kate Hudson and Ginger Ressler are both passionate about creating sportswear that empowers women.
The actress founded the activewear line alongside Adam Goldenberg and Don Ressler in 2013 and Don's wife Ginger jumped on board as chief stylist.
Working together has become second nature for the two women, as they are both so passionate about the direction the company is going in.
“My husband and I always talked about starting an activewear line because we are both passionate about living a fit and healthy life – it’s part of our DNA. After we co-founded Fabletics, I joined the team as chief stylist," she explained to vogue.com.au.
"I was actually introduced to Kate through my husband Don, who were introduced to each other and they decided to co-found the company after they met and found that we felt the same thing: there was something missing in the world of activewear – stylish but functional and comfortable clothes that can take women from one thing to the next. And most importantly, activewear that was high quality and affordable.
"Kate and I share the same vision of creating activewear that is fashion-forward, comfortable, and empowers women to get active – to look and feel good.”
Fabletics has gone from strength to strength since it launched online and is now even planning to open two stores so fans can physically get their hands on the goods.
Doors will open on September 3 at General Growth’s The Mall in Columbia and Bridgewater Commons in New Jersey. Another will open in Westfield Topanga on September 17 and three more are planned for October.
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