Belfast Telegraph

UK Website Of The Year

Katy Perry drives vintage Mercedes onto new footwear shoot set

Published 08/09/2016

Katy Perry
Katy Perry

The pop star has a garage full of shoes.

Katy Perry is such a fan of her light blue Mercedes coupe she has included it in ads for her 2017 Katy Perry Footwear campaign.

The Roar singer has teamed up with bosses at Hong Kong-based Global Brands Group to launch a footwear deal and she's currently busy filming campaign ads, which will debut in January (17).

Katy, who is in control of the promos, spent 10 hours one day last month just setting up the shoot, according to WWD.com, revealing to the website it will feature her in four wigs and a range of colourful costumes.

And her vintage ride also features.

"It's not like an editorial piece," she says of the ad. "It's something that I've created so I am a micro-manager, which is great, but everything kind of goes slow. I know time is money, but it's a beginning of a relationship and I'm like, 'You guys have to trust me'. It's a little overwhelming but I get a lot done."

And she can't wait for fans to get hold of her shoes next year (17), because they've been asking her to create something they can wear for years.

"People would ask me, 'Are you going to foray into fashion?'" she explains. "Music is always my root but I have creative branches, very female-based things I like in the marketplace, where I explore how to put my spin on it.

"I have a two-car garage full of shoes and my dream is to bring personality shoes to the marketplace at an affordable price for women 16 to 40 or beyond."

The collection is inspired by Katy's travels and her childhood - she has created pairs of cute Easter bunny flats which were modelled after a pair of Dalmatian shoes she found in a thrift store 15 years ago.

She also used her own personal "gods" of shoes, Charlotte Olympia, Sophia Webster, and Kurt Geiger, as inspiration, stating, "I want to be like them, but with my own spin for a more accessible price point.

"I am always conscious of my audience. At my shows, I could jack up the ticket price for my peers but I always have a price range available for that person who's always been my fan. I didn't grow up with any money and I was always getting by by the skin of my teeth, so affordable is just ingrained in me."

© Cover Media

Online Editors

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph