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Katy Perry perfect for perfume pop-up

Published 23/07/2015

Katy Perry
Katy Perry

Katy Perry is trying "something completely different" with her latest fragrance, Mad Potion.

The star, 30, has a huge presence on social media, boasting over 72.9 million devoted followers on Twitter and a further 24.2 million on Instagram.

When it came to promoting her latest scent Mad Potion, this sparked an idea in the minds of Coty Inc., the licensee for Katy's perfumes.

“In working with Katy, we wanted to try something completely different for the launch of her latest fragrance,” Emily Bond, vice president of global marketing, celebrity brands and new business development at Coty, explained to WWD. “Given her immense popularity on Twitter, we thought it would be the ideal channel to create a pop-up shop that will let her fans not only interact with her but also purchase the fragrance directly.”

Under the handle @KatyPerryPopUp, fans can find Mad Potion for sale at the price of $29.99. Using Twitter's Buy Now card, they can then order the scent straight away.

Excitingly, fans who follow the feed will also be able to access exclusive Katy content.

The perfume will make its way to stores over time.

And Katy isn't just stirring up Twitter with her new scent. She also waded into a feud between Taylor Swift and Nicki Minaj, claiming Taylor's comments that Nicki was pitting women against one another was hypocritical.

Taylor and Katy used to be friends but fell out, with the Bad Blood singer seemingly referring to their feud in the press.

"Finding it ironic to parade the pit women against other women argument about as one unmeasurably capitalizes on the take down of a woman... (sic)," Katy wrote, gaining 46,000 retweets.

© Cover Media

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