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Katy Perry to front festive H&M campaign

Published 16/07/2015

Katy Perry
Katy Perry

Katy Perry can't wait for fans to see her H&M campaign.

The 30-year-old singer follows in the footsteps of Lady Gaga and Tony Bennett in fronting TV and print campaigns for the high street retailer this winter.

Her ads will debut in November and one shot released sees Katy peeking out from underneath a black and white snowflake jumper with a big grin on her face. A red bow in her hair only adds to the festive vibe, and the star is thrilled to be involved with the brand.

"H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years," she gushed in a statement. "One of the reasons I love the holidays is being able to dress cosy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created with [director] Jonas Åkerlund and [photographer] Dan Jackson."

Pernilla Wohlfahrt, the company's Head of Design, also released some words. She spoke about her love of Katy's talent and energy, adding that her "playful sense of personal style" is perfect for the ads.

Katy shared the news with her fans by posting a long message on Instagram to accompany a shot of her in the same festive jumper, this time her mouth hidden. She asked her followers to take a "petite pause" and open their calendars to the holidays before telling them to tune in for "the whole unwrapping".

Katy has several beauty and fashion ventures under her belt alongside her successful music career, including being a CoverGirl for the cosmetics brand and creating a range of jewellery for Claire's.

© Cover Media

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